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B2B Software
We were asked to develop a management software solution to help small business owners in the dog services industry organize appointments, manage inventory, and automate marketing and sales processes.
The client requested a white-label software to resell to their own clients. TBS handled every phase of product development and go-to-market strategy:
- Market research
- MVP creation
- Full software development
- Market validation and product-market fit
- Launch campaign setup
- Commercialization
In the first month after launch, without any advertising budget, we acquired the first 50 paying customers with annual licenses, generating approximately €40,000 in revenue within 72 hours. The software is now available on the market at
petgest.it.
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B2B Software (Hair/Beauty)
We handled the positioning and launch of a trichocamera specifically designed for consultations in the hair and beauty industry. The launch was developed in collaboration with a Swiss company specialized in the hair and beauty sector.
TBS managed all phases of the market launch:
- Market research
- Branding and positioning strategy
- Creation of marketing materials
- Product presentation video produced with a production company (See website: triko.hair)
- Setup of the online launch campaign
- Presentation and launch at the most important trade show in the sector: Cosmoprof
- Creation of strategic partnerships
- Management of sales flows and logistics
You can find all the product information at the website:
triko.hair < Back
B2B Software / Trade Shows / Events / Retail
Designed and developed a proprietary tool for Event and Retail analytics, valued at €2M by the Mondadori Group.
After years of work and experience in the events sector, we developed a combined software+ hardware system capable of capturing and analyzing people's emotions and behaviors in the context of events, trade shows, and retail.
The Mondadori Group invested in us to support the product’s growth and scale it to market leadership.
Cicero.Live is the first system that, through computer vision, can track and analyze audiences and customers by monitoring:
- Attention
- Behavior
- Emotions
With TBS, we managed the entire journey from 0 to 1, taking care of every aspect:
- Market research
- MVP creation
- Full software development
- Market validation and PMF
- Launch campaign setup
- Commercialization
- Securing investment from Mondadori
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You can find all the information on the official website:
cicero.live < Back
Franchise | B2B | B2C
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Training
Italy’s leading company in business training for entrepreneurs in the pet industry
At the start of the collaboration, the company lacked a solid sales department and had virtually no lead generation processes in place. The entire DBR ecosystem relied on in-person, high-ticket course sales.
Thanks to the implementation of evergreen funnels and a properly structured sales management approach, we were able to generate a steady flow of new clients, reducing the business's dependency on revenue generated solely through live events.
PROBLEM:
- No data control
- No lead generation
- Low conversion rates
SOLUTION:
- Implementation of advanced reporting
- Creation of new evergreen funnels
- Increased conversion rates through lead profiling
RESULT:
- Revenue increased by 25% in one year
- Freed from event-dependent monetization
- Formation of a high-performing sales team
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Sector
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Short-Term Rentals – Real Estate
Together with Marco Billiani, founder of Chiave Immobiliare, we launched the first live event in Italy focused on short-term rentals. Objective: create a live event with his top clients to structure an upsell and maximize company profit.
TBS managed the entire process:
- Brand, client, and event positioning analysis
- Event branding creation
- Event launch to the client list with an exclusive online pre-event
- Ticketing, payment, and customer support management
- Venue scouting and contract negotiation
- Financial management of the event (we handled everything)
- In-room upsell strategy design
Here are a few key numbers:
Ticket Launch:
- Goal: 150 registrations
- Result: 200 registrations
- Ticket price: €99
In-Room Upsell:
- Expected upsell: €5,000 with 30% conversion (total: €300,000 revenue)
- Final numbers to be updated post-event (November 2025)
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Sector
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